It markets a curated selection of goods alongside history, information, and technology based media content, targeting local, national, and international audiences.
Goals and Objectives
Celebrate Local Products
Showcase the best of Grand Rapids artisans, manufacturers, and innovators
Unify Branding
Promote local goods under a recognizable Grand Rapids Made logo
Expand Media Influence
Develop media properties that tell stories of creativity, entrepreneurship, and innovation
Foster Global Reach
Establish Grand Rapids as a hub for high quality products and stories through strategic marketing
Support Economic Growth
Drive revenue for local businesses, increase tourism, and build community pride